Privacy Policy
How we handle personal data you send us through this site, in line with Singapore's Personal Data Protection Act (PDPA).
Who we are
This site is operated by Henatenn Holdings Pte Ltd (UEN 201940355K), 134 Joo Seng Road, Singapore 368359 — the holding company of the Henatenn group.
What we collect
The enquiry form collects the details you provide:
- Name
- Work email
- Company
- Website or Instagram
- Market of interest
- Phone / WhatsApp
- Message
- Business and enquiry type
Submitting the form saves your text-only enquiry in private Azure storage and returns a reference number. Authorised staff review and route it in a company-sign-in inbox. New-enquiry alerts contain only the reference and inbox link. An essential, secure two-hour cookie helps protect the form against abuse; it is separate from analytics. Email-draft and copy options remain available as fallbacks. Files and attachments are not accepted. We use aggregate, first-party analytics for pages, navigation, language choices and enquiry actions. Analytics records no visitor identifier, IP address, form values, contact details, query strings or advertising cookies. Events older than the 14-UTC-calendar-day window are removed during hourly maintenance or the next collection/report request while the service runs. If the service is stopped, removal resumes when it starts again. Storage and rate limits apply; known bots and browser Do Not Track or Global Privacy Control preferences are excluded. Counts do not identify unique people or prove email delivery.
Why we use it
- To route your enquiry to the right group business — Neferti, Novela, DTB or Beureka.
- To respond to you.
- To keep records of the conversation.
Who we share it with
Your details are used by authorised Henatenn staff to handle your enquiry. Microsoft Azure provides the hosting, private storage and email notification services. We never sell personal data.
How long we keep it
Enquiry records are retained for staff review and follow-up. They are not deleted automatically. Contact us below to request correction or removal. Authorised staff review continued retention as part of enquiry handling.
Your rights under the PDPA
You may ask us to:
- Show you the personal data we hold about you (access).
- Correct it if it is wrong (correction).
- Stop using it (withdrawal of consent).
To exercise any of these rights, email kelvin.ong@henatenn.com.sg.
Data protection contact
For any question about how we handle personal data, contact kelvin.ong@henatenn.com.sg.
Last updated: 2 November 2026. This policy will be updated as the site develops.